Top 5 Free-to-Play iOS Games in the UK: Q1 2025 Performance

In the first quarter of 2025, the top free-to-play games on the iOS platform in the United Kingdom showed intriguing trends across downloads, revenue, and active users. This analysis is based on data from Sensor Tower, offering insights into the performance of these games.

Block Blast！ from Hungry Studio saw its weekly downloads start strong at over 243K at the beginning of January but experienced a gradual decline to around 46K by the end of March. The game maintained a robust active user base, starting at approximately 2.5M and ending the quarter at 2.1M, despite no recorded revenue.

Color Block Jam by Rollic Games demonstrated significant growth in both revenue and active users. Weekly revenue climbed steadily, peaking at about $189K in February, while active users increased from 1.8K to nearly 246K by the end of March. Downloads also saw a rise, starting at 2.6K and reaching over 49K.

Township from Playrix maintained a consistent revenue stream, ranging between $312K and $431K throughout the quarter. Weekly downloads showed a downward trend from 106K to 27K, while active users fluctuated, starting at 320K and ending at 256K.

Perfect Tidy by ABI GLOBAL LTD. experienced a decline in both downloads and active users. Weekly downloads decreased from 65K to 15K, and active users dropped from 151K to 103K. Revenue saw a slight decrease as well, from $3.1K to $1.3K.

Finally, Roblox by Roblox Corporation saw its revenue peak at over $1.3M at the start of the quarter, before dropping to $78K by the end. Downloads decreased from 59K to 25K, while active users remained relatively stable, concluding the quarter at 2.8M.

These trends highlight the dynamic nature of the mobile gaming market, with varying successes in user engagement and monetization strategies. For more detailed insights, visit Sensor Tower's platform.